Pink Duck Race
An international awareness campaign to support the fight against breast cancer
The mission
Every year, in Europe, 500,000 people are diagnosed with breast cancer and 125,000 will sadly pass away.
All across Europe, local breast cancer organisations, hospitals, support groups and governmental organisations are aiming for the same objective: raising funds, funding research and raising awareness to tackle breast cancer. That’s where Think Pink comes in. Think Pink closes the gap between all the different organisations and their fight against breast cancer.
Building the concept
In order to stimulate awareness and engage the audience in Think Pink’s mission, we created Pink Duck Race. All across Europe, races will be hosted by releasing 20,000 pink ducks into a flowing river.
By adopting one or more pink ducks anyone can support the fight against breast cancer. Every Pink Duck has its unique number. The first duck to cross the finishing line will be the winner.
Impressive results
For the first edition, in Belgium, we launched an informative and fun to explore website, supported by social media channels and a PR campaign.
ALL 20,000 PINK DUCKS WERE ADOPTED IN NO TIME
THE CONCEPT
THE CAMPAIGN
As part of our PR campaign, we asked the Telenet Antwerp Giants to show their support.
TELL ME ABOUT YOUR PROJECT
Having a challenge with your own brand or project? Don’t hesitate!
Send me an email at hello@justinvanhaecke.com, or write a message below.
