VIERNULVIER in Ghent played host to a party concept that was unlike any other – Ekho: Far East. The theme of the event was ancient Far East, with a particular focus on Japan. The challenge was to create a brand identity that would evoke the essence of ancient Japan, while also communicating the excitement of a modern party.

The Process of Strategic and Creative Branding

The first step in the branding process was to understand the target audience. The Ekho: Far East party concept was designed to attract a diverse audience, including both party-goers and cultural enthusiasts. Therefore, it was essential to create a brand identity that would appeal to both groups.

Next, the creative team set out to develop a unique visual identity for the party. The key visual for the event was based on a Japanese dragon and pagoda gate, which served as a strong representation of the ancient Far East theme.

The Importance of Branding

A strong brand identity is critical for any event, as it can help to establish trust and credibility with the audience. The Ekho: Far East brand identity conveyed a sense of mystery, excitement, and cultural richness, which helped to attract the target audience and generate interest in the event.

Tone of Voice

The tone of voice for the Ekho: Far East brand identity was carefully crafted to reflect the essence of the event. It needed to convey a sense of excitement and energy, while also communicating the cultural richness of the ancient Far East theme. Therefore, the language used in the advertising and marketing materials was vibrant and engaging, with a focus on the unique aspects of the event.

Visual Identity

The visual identity for Ekho: Far East was designed to be striking and memorable. The dragon and pagoda gate were incorporated into all marketing and promotional materials, including flyers, posters, and social media graphics. The color scheme was inspired by the colors commonly associated with ancient Japan, such as red, black, and gold, which helped to further reinforce the theme.

In Conclusion

Ekho: Far East was a successful party concept that was able to attract a diverse audience and generate excitement through its strong branding and advertising. The careful attention paid to strategic and creative branding, tone of voice, and visual identity helped to establish the event as a unique and memorable experience.