Rebranding

As a marketing research agency gathering data for the global healthcare industry’s biggest players, Quomeda had assembled a vast database of valuable information throughout the years. This ever-growing database led Quomeda to become a leader in on-demand data and allowed them to reposition themselves from a classic consultancy agency towards an innovating AI-driven healthcare data platform. This transition called for a proper rebranding. That’s where The Parlor came in.

We created a new Quomeda brand, appealing to a new forward-driven digital native audience. To create awareness around the Quomeda repositioning and rebranding, we set up an inbound social media campaign.

The results:

• +20.000 new unique website visitors after 1 month.
• +6000 new panel members
• a doubling in revenue