Briefing

Michel Pelckmans needed branding of his band ‘Replaced Music’.  From the start Michel had a very clear view of what needed to happen, following the teachings of one of his big inspirers ‘Seth Godin’. Replaced Music needed a new web design and strong content for the digital communication.

True representation is key

We organised a photoshoot where we triggered the best out of Michel. We wrote catchy copy based on depth interviews with the artist. We then developed a custom, fully responsive website where we integrated the photos and copy. The result is a website that reflects authenticity and pureness.