Briefing

Michel Pelckmans needed branding of his band ‘Replaced Music’.  From the start Michel had a very clear view of what needed to happen, following the teachings of one of his big inspirers ‘Seth Godin’. Replaced Music needed a new web design and strong content for the digital communication.

True representation is key

We organised a photoshoot where we triggered the best out of Michel. We wrote catchy copy based on depth interviews with the artist. We then developed a custom, fully responsive website where we integrated the photos and copy. The result is a website that reflects authenticity and pureness.

REQUIREMENTS

Art Direction
Photography
Copywriting
Webdesign

CATEGORIES

Branding
Digital

ART DIRECTION

Justin Vanhaecke

PHOTOGRAPHY

Gabrielle Gobeaud Bianco

MODEL

Michel Pelckmans

“L’ENFER C’EST LES AUTRES”

Michel Pelckmans - Replaced Music

“BEING THE BEST IN THE WORLD AT SOMETHING IS SERIOUSLY UNDERRATED”

Michel Pelckmans - Replaced Music

“SAFE AND TAME DOESN’T WORK”

Michel Pelckmans - Replaced Music, Your Content Goes Here
SOME PHOTOS OF THE SHOOT
THE WEBSITE

MORE PROJECTS

WEB • BRANDING • UX/UI • AUDIOVISUAL

TELL ME ABOUT YOUR PROJECT

Having a challenge with your own brand or project? Don’t hesitate!
Send me an email at hello@justinvanhaecke.com, or write a message below.