VR Häagen-Dazs

Through VR, Häagen-Dazs Will Let You Fly (and Sympathize) With Imperiled Honey Bees

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Sneak peek unveiled at Brand Storytelling By Kristina Monllos The VR experience will show consumers what it is like to be a bee. Reach/Häagen-dazs Through a blend of entertainment, education and immersive technology, Häagen-Dazs is hoping to teach new audiences about the plight of the honey bee. The brand, which has used its marketing to champion the beleaguered bees since …